LAST YEAR, THE AMTG LIFTING CLUB WAS BORN.
LOOKING BACK, IT’S IRONIC THAT WE HAD A GYM FOR 13 YEARS AND NEVER DROPPED MERCH, BUT THE TRIBUTE TO AMTG CLEARLY STRUCK A CHORD. THESE OVERSIZED TEES DIDN'T JUST SELL; THEY BECAME OUR BIGGEST DROP OF THE YEAR, SELLING OUT IN A LITTLE OVER A WEEK.
BECAUSE OF THAT RESPONSE, WE KNEW A COMEBACK WAS MANDATORY. BUT WE DIDN'T WANT TO JUST RESTOCK THE PAST, WE WANTED TO EVOLVE IT.
WE WANTED TO KEEP THE SAME FEEL AND ICONIC STYLE OF THE ORIGINAL LIFTING CLUB TEE.
THE KANGAROO HAS ALWAYS BEEN—AND WILL ALWAYS BE—A STAPLE FEATURE OF THESE TEES, BUT WE KNEW A SIMPLE COLOUR CHANGE WOULDN'T BE ENOUGH.
INTRODUCING: THE SQUAT SERIES. IT’S THE SAME CORE DESIGN, EVOLVED. IF YOU MANAGED TO SNAG A PIECE FROM THE FIRST DROP, IT’S TIME TO CONTINUE THE SET.
WHO KNOWS? MAYBE THERE’S A THIRD MOVEMENT COMING DOWN THE TRACK...
Australian Muscle
