25 Years of ICN

Whey Proteins contains an optimum balance of essential amino acids (including high levels of BCAA’s and Glutamine) and non-essential amino acids th...

Introducing the revamped Maxine’s BURN Protein range – same delicious flavour, now with an enhanced look and even better features! We've made some ...

MAX'S Lab Series Creatine is made from pure micronised creatine monohydrate, the most widely studied for of creatine, proven to be safe and effecti...

When your goal is to build a lean, ripped and muscular body - MAX'S Shred System is THE go-to protein. It has a unique protein and amino acid blend...

During sleep your nerves, muscles, bones, and immune system all recover from the stresses of daily life and undergo repair, restoration and growth....

MAX’S IntraBoost Advance is an advanced Intra-Workout energy extender designed to maximise your training intensity through every workout! This high...

MAX’S Absolute MASS will help you build impressive muscular size FAST. The secret to building Mass and Strength is training hard and heavy, plus ma...

From the Lab who brought you THE GEAR & THE GEAR JACK'D - MAX'S Lab Series The Gear JUICED is the ultimate Test Support Formula! Now in concent...

MAX’S Clean MASS provides the perfect carb to protein ratio to pack on lean muscle MASS! Clean MASS combines our sustained release GlycoForce Carb ...

MAX’S BetaPump COMPOUND X is now stronger than ever! We've loaded this new SUPER-PUMP formula with a MASSIVE 5 GRAMS of Citrulline, PLUS Betaine an...

100% pure whey protein formula. No added carbohydrates or sugars. Awesome gains. Ultra and Cold Filtered Whey 100% PURE WHEY PROTEIN Whey is t...

When you want to get really big, really fast – MAX’S SuperSize ULTRA is the product for you! You will pack thousands more calories of muscle buildi...

The main mechanism for protein synthesis following hard resistance training is regulated by a biochemical pathway controlled by an enzyme complex k...

MAX’S LAB SERIES CITRULLINE is made from pure micronised L-Citrulline with no added flavours, sweeteners or fillers. L-Citrulline is widely regarde...

  Don’t be scared of carbs! Carbs are ANABOLIC! Carbs give you energy to power monster workouts! Carbs help you recover and come back stronger. Car...

MAX’S LAB SERIES L-ARGININE is made from pure micronised L-Arginine HCL with no added flavours, sweeteners or fillers. L-Arginine boosts Nitric Oxi...

MAX’S Creatine CRx3 is a potent blend of Creatine Monohydrate, Creatine Anhydrous and Tri-Creatine Malate that will deliver maximum strength, power...

Target Lean Muscle Growth. Accelerate Fat Loss. Strengthen Your Framework. Building a lean, muscular physique requires more than just effort—it dem...

Introducing Maxine’s Burn Sleep, a revitalised version of our 'NIGHT' formula, now focusing on its potent sleep-enhancing capabilities. With an int...

MAX’S EAA BLAST is a High Leucine Recovery formula with almost 12g of actives per 15g serve! MAX’S EAA BLAST bucks the trend of just having ingredi...

Introducing our latest innovation: Maxine's BURN Whey + Collagen, a groundbreaking 5-in-1 functional blend combines the muscle-building power of wh...

Build Serious Muscle. Power Performance. Protect Your Foundation. When you’re chasing serious gains, every detail matters—from what fuels your work...

Introducing Maxine’s Burn Dessert Mousse, the ultimate guilt-free indulgence packed with high quality protein goodness. Crafted to satisfy sweet cr...

MAX’S LAB SERIES GLUTAMINE is made from pure micronised L-Glutamine with no added flavours, sweeteners or fillers. Glutamine is widely studied and ...