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Australian Muscle Wins.
On April 1st, at the Adelaide Hilton Ballroom, Australian Muscle was awarded 1st place in the Messenger Newspapers Small Business awards. Competing in the Health and Well being category, Australian Muscle was judged winner over a Podiatrist and a Physiotherapist to win this prestigious award.
I'd like to thank our customers for this award, because to be considered as a finalist, it's readers of The Messenger Newspapers who send in the nomination forms. The three finalists are determined by the highest number of nomination forms sent in and then the 3 finalists are judged by a panel.

IFBB Australian Grand Prix
Lee Priest made a triumphant return to Australia to win the Australian Grand Prix , beating off stiff opposition from Chris Cormier and surprise packet Ronny Rockel. Lee was in excellent condition but it was Rockel who surprised everyone with his size and razor sharp condition. Promoter Tony Doherty did another excellent job considering the lack of depth in the Pro class, but no one seemed to care as we all were there to see Lee Priest make his pro debut in Australia. This was not more evident than after the pre judging when Lee was besieged by autograph hunters (Sean and I had to cue for nearly an hour to meet him).
The expo itself was very entertaining with most of the major supplement companies being represented. A long with a bench press contest one of the high lights was a massive Luke Wood at the Max's stand. Luke was huge and in good condition, and turned heads everywhere he went.
The only disappointment of the show was the lack of Pro's coming down to Australia to compete. Now this is not Tony Doherty's fault. He works tremendously hard to secure the athletes he gets, but it is disappointing when athletes promise to come and then back down. Last years winner, Dexter Jackson said he would come back but didn't. Hopefully in future, some of these guys will realize that Aussie fans are worth coming down for especially judging by the number of merchandise Chris and Lee sold.

Promoter Tony Doherty with Flex Wheeler

Australian Grand Prix 2005
March 20th, Melbourne.

Final Placings.
1. Lee Priest*
2. Chris Cormier*
3. Ronny Rockel*
4. Jaroslav Horvath
5. Mike Morris
6. Thomas Stellander
7. Neil Gardner
8. Jim Pedone
9. Pietro Gilberto

*Qualifies for 2005 Mr Olympia

Chris Cormier 1st, Lee Priest 2nd, Ronny Rockel 3rd.

Quote Of The Show.
" I know people in the States will say "he won the show because it was in Australia in front of Australian Judges". Well, welcome to my world when I'm in the U.S."
Lee Priest, winner Australian Grand Prix 2005.

Lee and Chris

Dexter Jackson edges Cormier for his first Arnold win
Written by: Shawn Perine From flexonline.com
The 2005 Arnold Classic men's bodybuilding competition is in the bag and Dexter Jackson couldn't be happier. "The Blade" finally took home the gold in his eighth AC appearance and let the audience get a rare glimpse of emotion. Tears flowed as he looked heavenward upon hearing Chris Cormier announced the event's bridesmaid. One imagined Cormier himself needed to summon all his great strength to stop a similar flow. This was Chris' sixth consecutive second place finish at the Arnold Classic - a mark unmatched in professional bodybuilding.
It was close. Dexter won based on hardness, his typical strong suit. Chris' conditioning wasn't far off, but far off enough to relegate him to his unenviably historic position.
Gustavo Badell took a deep breath as he was announced third. Despite his disappointing finish he's already established himself as a frontrunner for this October's Olympia. Lee Priest took fourth, looking as good as he's ever been. Melvin Anthony finished in fifth and seemed to be happy with the result. A disappointed Darrem Charles took sixth place despite his crisp conditioning and outstanding posing routine.
Melvin Anthony was awarded the trophy for best poser and Dexter Jackson nabbed the most muscular award.

2005 Arnold Classic Final Results
1. Dexter Jackson
2. Chris Cormier
3. Gustavo Badell
4. Lee Priest
5. Melvin Anthony
6. Darrem Charles
7. Victor Martinez
8. Troy Alves
9. Mark Dugdale
10, Anthony Freeman
11. King Kamali
12. David Henry
13. Frank Roberson
14. Art Atwood
15. Idrise Ward-El

Dexter Jackson 1st, Chis Cormier 2nd

Gustavo Badell

Top 3

Check out more pictures at www.flexonline.com

Did You Know?

If you yelled for 8 years, 7 months and 6 days you would have produced
enough sound energy to heat one cup of coffee.
(Hardly seems worth it.)

If you farted consistently for 6 years and 9 months, enough gas is produced
to create the energy of an atomic bomb.
(Now that's more like it!)

The human heart creates enough pressure when it pumps out to the body to
squirt blood 30 feet.
(O.M.G.!)

A pig's orgasm lasts 30 minutes.
(In my next life, I want to be a pig.)

A cockroach will live nine days without its head before it starves to death.
(Creepy.)
(I'm still not over the pig.)

Banging your head against a wall uses 150 calories an hour.
(Do not try this at home...... maybe at work.)

The male praying mantis cannot copulate while its head is attached to its
body. The female initiates sex by ripping the male's head off.
("Honey, I'm home. What the...?!")

The flea can jump 350 times its body length. It's like a human jumping the
length of a football field.
(30 minutes... lucky pig... can you imagine??)

The catfish has over 27,000 taste buds.
(What could be so tasty on the bottom of a pond?)

Some lions mate over 50 times a day.
(I still want to be a pig in my next life...quality over quantity)

Butterflies taste with their feet.
(Something I always wanted to know.)

The strongest muscle in the body is the tongue.
(Hmmmmmm........)

Right-handed people live, on average, nine years longer than left-handed
people
(If you're ambidextrous, do you split the difference?)

Elephants are the only animals that cannot jump.
(OK, so that would be a good thing....)

A cat's urine glows under a black light.
(I wonder who was paid to figure that out?)

An ostrich's eye is bigger than its brain.
(I know some people like that.)

Starfish have no brains.
(I know some people like that, too.)

Polar bears are left-handed.
(If they switch, they'll live a lot longer.)

Humans and dolphins are the only species that have sex for pleasure.
(What about that pig??)

SUBSCRIBER COMPETITION
People please, doesn't anyone want to claim their prize? For the past couple of months, the winners have not come forward to claim their prizes. From now on if you want to win, you must make the effort. The best letter each month wins. Make a comment about this months newsletter or whatever. E-mail or snail mail me.

Saturday April 30th 
Ask me for 15% off everything
10:00 AM  til 3:30PM

Can’t make it in? Just call me on the day with your order and pay by credit card, or visit the new Australian Muscle E-Store for convenient on line shopping (details below) and pick your order up later on during the week.

FREE BODYFAT TEST

Australian Muscle now offers free bodyfat testing. Just come into the shop with your height in centimetres and I can do a bodyfat test on you using the TANITA bodyfat monitor. The test is non intrusive, quick, and FREE!!

SUBSCRIBER COMPETITION
People please, doesn't anyone want to claim their prize? For the past couple of months, the winners have not come forward to claim their prizes. From now on if you want to win, you must make the effort. The best letter each month wins. Make a comment about this months newsletter or whatever. E-mail or snail mail me.

APRIL SPECIALS

Triaxalon 500

100 Capsules
$69:95

Hardcore Book

$44:95

Battle For The Olympia 2003
$49:95

Wild Bull L-Glutamine
300g $39:95
500g $59:95
1kg $79:95

N.B. All Prices are in   AUD.

WHAT'S NEW?

 Hardcore by Ronnie Coleman

Ronnie Coleman's Complete Guide to Weight Training

Do it Ronnie's Way!!

In this brand new book from the publishers of Muscle & Fitness and FLEX , multi-time Olympia champion Ronnie Coleman -the most dominant force in bodybuilding today -reveals his amazing training secrets. For the first time in one complete collection, Ronnie outlines his championship workouts for every bodypart, along with the tips, tricks and dieting techniques he used to craft his incredible 287-pound physique.
In this power-packed, full-color, 176-page book, you'll find: 

Detailed instruction on over 50 of Ronnie 's all-time favorite exercises 

Every meal of his off-season mass-gain plan,and the precontest diet he uses to get sliced and ready for battle 

Specific advice on getting more from your workouts than you ever thought possible,maintaining your motivation, increasing your strength,and more! 

A special Q&A where Ronnie answers questions straight from his fans.

$44:95

The Pre Contest Bible

Get Shredded Beyond Belief!
For The First Time, The World's Best Bodybuilders
Reveal Every Detail & Secret For Achieving
Insanely Ripped Contest Condition!

Finally, there is one book, one comprehensive reference source, that gives you the EXACT CONTEST PREPARATION BLUEPRINTS of over 30 of the world's best bodybuilders. Now you can see the exact ins-and-outs of how Mr. Olympia winners and top pro & national champions get into incredible, shredded, contest-winning condition. 
You'll Get the Exact Details of Everything the Best Bodybuilders in the World Do, From the Day They Start Their Contest Preparation to the Minute They Step Onstage!
THE PRECONTEST BIBLE reveals every secret and every precise detail of how more than 30 top national and pro bodybuilding champions maximize muscle mass while getting ripped to the bone to reveal vascular, grainy, striated contest-winning muscle.

Every profile is in the same format, making the information you need both easy to find and compare. Here's what you'll learn about all these amazing athletes:

Precontest Training and Cardio
·Exact Workouts, Including Sets, Reps & Body Part Splits 
·Duration, Intensity and Frequency of Cardio 

And, you'll get two incredible bonuses!
·Ronnie Coleman's complete, exact workout for EVERY BODYPART as he prepped for his mind-blowing "Redemption" victory at the 2003 Mr. Olympia! 
·Jay Cutler's exact set-by-set workout for EVERY BODYPART that he used to win three consecutive Arnold Classic Championships!

Precontest Diet and Supplementation
·Exact Meal-By-Meal Breakdowns, Including Precise Food Measurements, Meal Frequency, Water Intake and Cheat Days 
·Full Supplement Programs 

The Last Week
·Food Intake and Water Manipulation 
·Carb Depletion and Loading 
·Contest Day Meal Plans 

The Finishing Touches
·Precontest Tanning Regimen, Including Product Choices 
·Posing Preparation 
·Backstage Pump Up and Last Minute Preparation 

Personal Info
·Athlete's Website, Major Titles, Birthdate, Contest and Off-Season Bodyweights, How Long They Prepare for a Contest 
·What do they like most and least about getting ready for a show? What do they want to eat the minute the show is over? When do they think they achieved their best condition and which other athletes do they admire when it comes to getting in shape? What really motivates them to achieve greatness onstage and stay disciplined when they don't want to make the necessary sacrifices that day?

$69:95

AST Triaxalon 500

A potent herbal formula for natural testosterone production.
Each capsule of Trioxalon 500 contains 500 milligrams of Tribulus Terrestris, an herb grown in various parts of the world and used medicinally for it virilizing effects. Studies have shown a better than 50% increase in testosterone levels when taking the Tribulus Terrestris herb. 
Trioxalon 500 exerts its testosterone elevating effect through the increase in luteinizing hormone (LH). LH is responsible for "telling" your body to produce testosterone. One interesting fact: Steroids suppress LH, thus reducing and sometimes shutting down your body's production of testosterone. Trioxalon 500 counters this side effect very effectively.

100 Capsules
$69:95

Jay Cutler -Ripped To Shreds DVD

Jay's "right before contest preparation".
Filmed February - March 2004 right before his third consecutive win at the Arnold Classic 2004. Jay is in awesome condition and as big as a house.
See his whole body training routine with Jay in superb condition.
210 minutes in total length, two DVD set.

$79:95

Rhul - Made in Germany 

For the first time ever, Markus gives an inside view of his life. From off-season to competition diet, from his public persona to the hardcore gym workouts, from his early teenage years to the latest competitions - you will get to know Markus privately and more closely than ever before. 

English and German soundtracks. 

$69:95

Dexter Jackson

Full body workout filmed 2 weeks out from the 2004 Mr Olympia with bonus footage from the GNC and Las Vegas Pro Shows. 

$59:95

Victor Martinez 

Full body workout filmed 2 weeks out from the 2004 Mr Olympia with bonus footage from the GNC and Las Vegas Pro Shows. 

$59:95

Troy Alves 

Full body workout filmed 2 weeks out from the 2004 Mr Olympia with bonus footage from the GNC and Las Vegas Pro Shows. 

$59:95

Mr Olympia 2004

New Double-DVD Set! Mr. Olympia Prejudging and Finals on two DVD discs - 3 hours of muscle and all the excitement of the Olympia.

KING RONNIE crowned by the Governator! Governor Arnold Schwarzenegger walked onto the Olympia stage holding the Sandow trophy and presented it to Ronnie Coleman for tying his record. Both men stand only one victory away from all-time leader Lee Haney. See the fantastic new “Challenge Round” introduced by Sylvester Stallone and hosted by WWE star Triple H where each of the top six Olympia finalists called each other out for mano-a-mano poses to determine the final placings.

$129:95

I do have other DVD's in stock also. Call or e-mail me on 08 83730735 for more details.

DVD's also available are;

WHAT'S THE GOSS?

Gossip is sourced from various sites such as muscletime.com, getbig.com, nuclearnutrition.com, ironmagazine.com 

Muscle Ute
Those of you who have been to the shop recently may have noticed the new Aussie Muscle Falcon Ute. Yes, I have lashed out and bought a 2001 model EA ute. Finished in a striking dark blue duco with green and gold sign writing depicting the flexing kangaroo, it's an eye catcher. I want to see just how eye catching this ute is. If you see the Aussie Muscle ute on the road, call me on 8373 0735, and tell me where you saw it, and you will win a prize. The first person to call me each month wins the prize. Seeing the ute in the shop carpark, in my driveway, or at Limbo Gym, does not count. 

Speaking of hot cars. If you think your beast deserves recognition, bring it in to Australian Muscle and I'll take a picture of you and your pride and joy and place it on the Aussie Muscle website.

IFBB Australian Pro Grand Prix 2005
Here are a few more pics from the Australian Grand Prix in Melbourne.

Me with Thomas Stellander

Mike Morris, check out the ripped quad!

Mike Morris

Big Luke Wood

Sean and I with winner Lee Priest

Lee Priest

During the posedown, the Pro's made their way into the crowd

Check out some of the new wallpapers. Thanks to one of very clever customers who had some spare time during their lunch breaks. Click Here

Max's Muscle TV
Max's Muscle TV can now be seen on channel 31 on Wednesday nights at 7:30. Muscle TV is an informative show on weight training and fitness. Tune your tv to UHF31.

Each week Muscle TV will bring you the latest from the world of bodybuilding and fitness, including the stars, training and nutrition advice, news, who's who, special features, plenty of muscle, and much, much more.